Super Bowl LII Ads

Talk about FOMO! Not only did I miss out on watching the Super Bowl game and the overall Super Bowl experience this year (friends, food, drinks, commercials, etc.), the Super Bowl was held in Minneapolis for the first time in almost twenty years during the one year I’m living abroad. Just my luck!

The strat comm major and PR nerd inside of me was most concerned about missing the commercials, however. But, thanks to Twitter and the endless articles entitled “The best Super Bowl LII ads”, it was like I never missed them in the first place.

Personally, I think AdAge hit the nail on the head with their “The 5 Best Ads of Super Bowl LII” article. Here are their top 5 ranked (in order) Super Bowl ads:

1. It’s a Tide ad
2. Alexa lost her voice
3. Doritos vs. Mountain Dew
4. Tourism Australia “Dundee”
5. NFL “Touchdown Celebrations to Come”

It seemed to me that humorous plot twists and surprises were a common theme this year for the ads. All of the commercials were great ad campaigns that were carefully executed, creative and original.


its-a-tide-ad-horse

However, Tide definitely stole the show this year! Their commercials were funny and tasteful. I appreciate that not only did they try a different approach from their typical “say-what-the-viewers-want-to-hear” strategy, but they executed this new strategy of incorporating a funny plot twist perfectly. Way to go, Tide!

(Good thing they’ve won over their audience this time! Remember Tide’s “Dad Mom” campaign that didn’t sit well with the public? Because a stay-at-home dad who does laundry isn’t just a dad, he’s a “Dad Mom”… *HARD eye roll*). 

I personally was not fond of the NFL touchdown celebrations ad campaign; however, while watching them, I instantly thought this is total “Mom and Dad” humor. But, considering the enormous viewership that was made up of moms and dads, during the Super Bowl was probably the perfect time and place for it.

I would also like to add an honorable mention to this list of top 5 best ads: Etrade’s “This is getting old”. I know I sometimes have a weird sense of humor, and also, I love a good jingle! So, this add was right up my alley! I had “Dropping 6 beats they call me DJ Nana, I’m 85 and I want to go home” stuck in my head for way too long after watching that ad! Anyone else?!

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