Portfolio

Slurp Rebrand (Freelance)

I recently teamed up with the owners of Slurp LLC, a comfort, Thai-fusion restaurant located at Liberty Public Market in San Diego, CA. To help strengthen their online presence, I created the following online profiles:

• Restaurant Website
• Instagram
• Facebook
• Yelp

I implemented a marketing rebrand that has doubled Slurp’s online orders, foot traffic, and sales. The rebrand included the following new content:

• On-site Menu
• To-go Menu

Details of Creation:

• Programs Used:
  • Square
  • Photoshop
  • Indesign

Strategic Communications Plan (Newman Long Term Care)

For the final project at my internship at Newman Long Term Care, I created a strategic communications plan for a marketing campaign called “Color Your Mind.” To view the full plan, please click here.

Details of Creation:

• 3-5 days of research
• 2 weeks for design and execution
• Programs used:
  • InDesign
  • Photoshop

Strategic Communications Plan (Senior Capstone Project)

This is a collaborative piece that was completed for my senior capstone project. Four of my fellow classmates and I created this strategic communications plan for a small business owner in White Bear Lake, Minnesota. To view the full plan, please click here.

Details of Creation:

• 3 months of planning and research
• 1.5 months of design and execution
• Pages completed by me:
  • Pages 21-25
  • Pages 28-29
• Programs I used:
  • Photoshop
    • Coupon
    • Promotional Calendar
• Created on Canva

The second part of the project was to create a 45-minute presentation to present to our client. To view the presentation, please click here.

Details of Creation:

• Created on Google Slides
• Pages completed by me:
  • Pages 17-24

Pieces Completed at ICF Next (Internship):

• Company Newsletter (Created on MailChimp)
• Media Monitoring Reports (Sent to internal and external team via Outlook):
  • Daily Monitoring (Behr)
  • Daily Monitoring (BTB)
  • Bi-weekly Monitoring
• Client Press Release (Created in Word)
• Email Pitches:
  • Behr
  • BTB #1
  • BTB #2
• Client Media Placement
• Client Product Fact Sheet

Pieces Completed at Newman Long Term Care (Internship):

• Press Releases (Created in Word):
  • Newman LTC CLTC Designations
  • Newman LTC Radio Campaign
• Media Pitch (Created in Word):
  • Long-Term Care Awareness Month
• Informational Pamphlet (Created using InDesign & Photoshop)
• Social Media Posts
  • Facebook
  • Twitter

Pieces Completed at iConcept Media Group (Internship):

• Articles (Created in WordPress):
  • Curves
  • Gold, White, and Black
• Social Media Strategies

Relevant Coursework (Class: Jour 3279W)*:

• Feature Article
• Integrated Advertising Plan
• Social Media News Release w/ VNR Plan

*All pieces created on Word

If you would like to see other material referenced in my resume or other examples of work created in PowerPoint, Excel, InDesign, and Photoshop, please contact me: alexbartonperez@gmail.com